What AI says about your business, cheaper models and ChatGPT's privacy page
Archive · Issue of 25 September 2026
Grüezi, bonjour, buongiorno.
The last September issue closes our month on customers with one question: what does AI tell people about your business? A Swiss study this week shows most firms have never checked. Here’s how.
The big three
1. 58% of Swiss SMEs have never checked what AI says about them A survey of 504 marketing decision-makers in Swiss SMEs by the Lucerne University of Applied Sciences and Arts (HSLU) and localsearch, published 24 September, found that most have never looked. Only 2% take targeted steps to improve how they appear. So what for your business? Ask ChatGPT, Perplexity and Google about your own business today. Ten minutes tells you if you have a problem. Read more
2. OpenAI and Anthropic release cheaper models on the same day On 22 September Anthropic launched Claude Opus 5.5, saying typical jobs cost about 40% less. OpenAI launched GPT-6 Sol and Luna at about half the price of the models they replace. So what for your business? On a flat subscription, nothing to do. If a supplier bills you for AI usage, ask whether your price will drop. Read more
3. ChatGPT puts its privacy settings in one place From 21 September OpenAI rolled out a Privacy Center for ChatGPT Business users, with Free, Plus and other plans also eligible. It explains memory, model training and data deletion settings on one page, but changes nothing by itself. So what for your business? Ask staff on personal accounts to check “Improve the model for everyone” this week. Read more
🔒 This week’s guide
Get found in AI search: ChatGPT, Perplexity and Google AI Overviews for local businesses. Eight steps, no tricks: check what AI tools say, fix the sources they read (your website, your Google profile, directories) and let AI search bots read your site. About 2.5 hours, CHF 0. Read the guide (Members)
🔒 Tool review
ChatGPT search, seen from the business side: the AI assistant most Swiss people use, and not something you buy but something you check. Being found is free and you can’t pay your way into the answers. Check it monthly, fix the sources it cites, and ignore anyone selling a “ChatGPT ranking”. Read the review (Members)
🔍 Feature deep dive 🔒 Members
Google AI Mode and AI Overviews. Both are live in Switzerland in German, French and Italian. How they pick and describe local businesses, how to see what your customers see, and the few things Google says actually matter. Read the deep dive (Members)
🧩 Skills of the week 🔒 Members
- AI search visibility check: gives you the exact questions to ask ChatGPT, Perplexity and Gemini, scores the answers you paste back and lists the fixes.
- AI-friendly FAQ writer: turns your facts into an FAQ page and an opening-hours block that customers and AI search can quote correctly.
Install once in Claude or ChatGPT. Get the skills (Members)
🔒 Template of the week
AI-search readiness checklist. Your reference facts, a monthly test of what four AI tools say, and tick-lists for your Google profile, website, directories and reviews. Get the template (Members)
One number
2%: the share of Swiss SMEs that take targeted measures to improve how they appear in AI search, according to HSLU’s KMU Digital Pulse 2026 (HSLU IKM, 24 September 2026). A small group to join, and an easy one to stand out in.
That’s it for September. Hit reply and tell me: what did ChatGPT get wrong about your business? The strangest answer gets a mention (anonymously) in a future issue.
Adam
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