Your chatbot now has to admit it's a bot

Hi,

In the first week of August the EU started enforcing its AI rules, and they reach Swiss firms that sell into the EU. Free ChatGPT also became a lot more generous, which matters more for your data than for your budget. And if you’re not sure where to start with AI, this issue’s guide takes 20 minutes.

📰 The big three

1. EU AI Act: chatbots must now say they’re AI

Since 2 August, the EU is enforcing the AI Act, and transparency rules apply: chatbots must tell people they’re talking to a machine, and deepfakes must be labelled. Swiss firms are covered if their AI reaches EU customers. Fines run up to EUR 15 million or 3% of turnover.

So what for your business? Check your website chat and AI-written content for one plain “this is AI” line. Read more

2. Free ChatGPT gets unlimited text chats

OpenAI made GPT-5.6 Luna the default for free users and announced unlimited text chats from the following week. On free and personal plans, OpenAI may train on conversations unless the user opts out. ChatGPT Business doesn’t train on your data by default.

So what for your business? Ask your team which AI accounts they use for work, and get customer data out of personal ones. Read more

3. Shopify: AI search orders tripled in a year

Shopify said traffic and orders from AI tools tripled year on year, while Google traffic kept growing. Half of AI-referred visitors land straight on a product page, and 75% of AI-attributed purchases fall outside the top 100 categories.

So what for your business? AI shoppers read your product data. Make sizes, prices in CHF, stock and delivery times clear in plain text. Read more

🛠️ This week’s guide 🔒 Members

The 20-minute AI audit: find your first three wins. List your repeat tasks, score them for pain and risk, and let AI match tools to the top three. You finish with three named jobs, an owner for each and a date to try them. Read the guide

🔍 Tool review 🔒 Members

ChatGPT Business vs Claude Team vs Gemini vs Microsoft 365 Copilot. Our verdict: already on Microsoft 365 or Google Workspace? Start with the AI you’re already paying for. Read the review

🔍 Feature deep dive 🔒 Members

ChatGPT Projects. Give ChatGPT your price list, house style and standing instructions once, and every chat in the project starts informed. Set-up steps, plan limits (5 to 40 files per project) and three ways to use it. Read the deep dive

🧩 Skills of the week 🔒 Members

AI quick-win finder: interviews you about your week and ranks three tasks for AI, with time savings clearly marked as estimates.
Morning briefing: turns your emails, calendar and to-dos into a one-page plan for the day.

Install once in Claude or ChatGPT. Get the skills

📋 Template of the week 🔒 Members

A one-page staff AI use policy. Which tools are approved, what never gets pasted, who checks what before it goes out. Fill in the brackets and send it round today. Get the template

📊 One number

34%. The share of Swiss SMEs using AI in 2025, up from 22% a year earlier, according to AXA’s labour market study. Only about a third had clear rules on what staff may put into AI tools. (SECO SME portal)

🐝 Before you go

If you do the audit this week, hit reply and tell me your top three. I read every reply, and the best examples (anonymised) may turn up in a future guide.

What’s one task you’d hand to AI tomorrow if you trusted it?

Adam BizzyAI: AI that earns its keep.